Our vision, and what ADE: Demand exists to make happen, is no less than a complete re-imagining of the role of demand in our energy system so that:
- Demand is given equal consideration to generation
- Every household, commercial business and industrial site has a commercially viable path to decarbonisation
- It is recognised that energy users and their assets have a day job – they shouldn’t have to work around the energy system, the energy system should work around them
- Millions of users with automated energy provision can play a major part in keeping the lights on.
Join over 150 member organisations to help us advocate for an energy system that is demand-led.
